While digging for some articles about New Year’s Day in the Main library’s periodicals collection, I came across some wonderful New Year’s Saturday Evening Post covers by American illustrator J.C. Leyendecker.
Leyendecker’s work pre-dated and was a major influence on the art of Norman Rockwell; he actually created over 300 covers for the Saturday Evening Post in addition to covers for other popular magazines, advertisements for well-known products (like Arrow shirts, Ivory soap, and Kellogg’s), and military recruitment posters supporting our country’s war efforts.
Leyendecker has been credited with creating the iconic images we now associate with many of our holidays including the New Year’s baby, designed for a series of Saturday Evening Post covers beginning in the 1920s. His final New Year’s baby cover (pictured below) – from the January 2, 1943 issue – was also his last cover for the Saturday Evening Post, ending many years of association with the magazine. You can learn more about J.C. Leyendecker and see a gallery of his Saturday Evening Post cover illustrations here.
Hopefully you’ve enjoyed this look back at some images from New Years of old. Check out these books for more information on The Saturday Evening Post and its illustrators, like J.C. Leyendecker:
- Covers of the Saturday Evening Post: Seventy Years of Outstanding Illustration from America’s Favorite Magazine by Jan Cohn
- A Treasury of the Saturday Evening Post by the Editors of the Saturday Evening Post
- Leonard Maltin’s Move Guide 2014: The Modern Era by Leonard Maltin
- J.K. Lasser’s 1001 Deductions and Tax Breaks 2014 by Barbara Weltman
- Hugh Johnson’s Pocket Wine Book 2014 by Hugh Johnson
- Lonely Planet’s Best in Travel 2014 by Victoria Footscray
- CollegeBoard Scholarship Handbook 2014
- The Complete America’s Test Kitchen TV Show Cookbook 2001-2014
- Knock ‘em Dead 2014: the Ultimate Job Search Guide by Martin Yate